Moderator qualitative market research

Judith van Baarlen is an independent market research professional with more than 20 years of experience in qualitative research. She can be engaged on a flexible basis by market research firms who find that they need a highly experienced specialist for a particular project.

Moderation and analysis in the following areas:

  • Research among professionals
  • Medical and pharmaceutical research (medical professionals and patients, individuals or in groups)
  • Research among consumers. Subjects are discussed in an easy-going but goal-directed manner
  • Focus groups and individual interviews
  • Ethnographic research
  • Moderation of online panels
  • Highly diverse subject matter including specialised themes
  • Business to business
  • Experienced in areas including: health care, pharmaceuticals, education, ICT, telecom, finance, FMCG, agribusiness, durables and more
  • Research as a native speaker in both English and Dutch
  • Research in the Netherlands and abroad
  • Discriminating analysis of qualitative research results
  • Formulation of readable and relevant research reports and presentations
  • The informational needs of the client are always the top priority

both are possible.